The Rise and Rise of Video Streaming: The Emergence of a New Industry in Africa and the World

In a digital age where we consume an unbelievable amount of content and information every day; media, video, communication and entertainment have emerged as platforms that will not only generate employment, but also lead to the development of a new multi-billion dollar industry, the digital creative industry. Perhaps the best example of the rapid rise of this industry is the growing global popularity of video streaming services such as Netflix, Hulu and Amazon Prime. Netflix’s meteoric rise has been one of the most phenomenal cases of the rise of a new service in the 21st century. And it has only just begun. Having started out delivering DVDs by post, 20 years on  and now Netflix is a streaming giant revolutionising how we watch films and TV.

The US company’s stock market value topped $100billion in early 2018 as customer numbers soared to more than 117 million in over 190 countries – watching 140 million hours of TV shows and movies a day.

With the rise of the digital creative industry, professions that are highly in demand and will continue to grow in demand are creative jobs. Jobs such as those of artists, music producers, film directors, writers, video editors, cinematographers, sound designers, etc, have seen a sudden emergence in employability and popularity.

Growth in Africa

The rise of video streaming is a trend emerging in Africa as well. The emergence of this trend can not only be felt through global companies such as Netflix, but also through the rise of Africa’s very own Irokotv, a web platform that provides paid-for Nigerian films on-demand. It is one of Africa’s first mainstream online movie steaming websites, giving instant access to over 5,000 Nollywood film titles. Irokotv is a part of iROKO Partners which is one of Africa’s leading entertainment companies, housing brands such as iROKING, an online music platform and its YouTube website, Nollywoodlove.

Irokotv was launched on 1 December 2011. Its parent company, iROKO Partners, was founded by Jason Njoku and Bastian Gotter in December 2010, with its headquarters in London, United Kingdom. Dubbed the ‘Netflix’ of Africa, Irokotv is the world’s largest legal digital distributor of African movies. Iroko’s co-founder, Jason Njoku, got to realise how popular African movies had become while living in faraway London. Despite the growing worldwide demand for these movies, he could hardly find them on the internet. Realising this gap between demand and supply, Jason immediately grabbed the opportunity.

The success of his venture is not only a testimony on the rise of the media and digital creative industry, but also the growth of business opportunities in Africa and the rise of local entrepreneurs since the 21st century. This growth is undoubtedly set to generate a huge increase in employment, in management and creative fields, as has been seen in the US, Europe, Australia and India.

Now is the time for those of you who wish to pursue a creative field to step up and go for it. A new industry is emerging, and a great higher education, quality work experience and exposure to new challenges can help you achieve your dreams. The future is yours to take.

The emergence of this industry has led to the growth of the IT sector as well as the media industry. 

Edoofa has helped thousands of students across Africa and Asia achieve their higher education aspirations and aims to create pioneers in this new emerging platform that is growing in Africa and all over the world. We offer courses in IT and mass communication that can be the stepping stone to your success in the digital creative industry. Check your eligibility for the Edoofa Scholarship Program now or contact our counselors. We look for passionate, hardworking and intelligent students who will change the paradigm of the global industry as we see it today.

To connect with our counselors, apply now for the Edoofa Scholarship Program at


Leave a comment

Your email address will not be published. Required fields are marked *