The Evolution of Start ups in the Digital Age

The Digital Age

Over the past ten years, globally we have seen a paradigm shift in the way new businesses get created and grow in a manner never seen before. It is easier than ever before to launch your own business and develop it without the requirement of too much investment. Of course, capital is essential for business. But in this day and age, another necessity has emerged. It is this very necessity that has brought about a paradigm shift in the global market and created new businesses and new jobs that we could not have even imagined even fifteen years ago! This necessity is the knowledge and application of digital skills. Digital skills have become so integral in today’s day to day business, that it would be accurate to say that we live in a new age, the digital age.

The Change due to Technology

Since the dawn of the 21st century, technology has rapidly evolved from computers and laptops to smartphones and social media. The digital age has brought massive changes in every sphere of our personal and professional lives. Communication is faster and easier than ever before. If you have an idea, you need to spread it, and if you have reach you, it easily. That is the factor which has led to the rapid growth of new businesses. Quick reach to your target consumers through the use of digital media and internet.

The Rise and Rise of Startups

Think of some of the most successful business stories over the past few years. What are the names that come to mind? Amazon, Uber, Airbnb, Netflix, Instagram, WhatsApp and of course, Facebook. What do all these companies have in common? Apart from the fact that each one is an extremely successful business. The answer is simple. All these companies are in the digital space. The world is turning digital, and so are successful businesses. This has led to several new developments. Costumer services are constantly improving with the ever increasing market competition, as is consumer feedback. Such factors have made data collection and data analysis extremely important fields. Digital marketing, website development, social media marketing, and graphic designing are just a few of the several rapidly emerging fields that will dominate the industry and create huge job opportunities in the years to come. Know more about how you can learn digital skills.

How does it impact You?

The rise of the digital era has made the IT industry a very lucrative field to pursue. Africa is on the verge of rapid economic growth owing to its large youth population and increase in internet penetration and smart phone use. Don’t you want to be a leader of this change? Don’t you want to grab these rapidly emerging massive job opportunities? Then apply for the Edoofa Scholarship Program and take that first step to success.

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